Achievements
The list below are just some of my success stories. They go from breaking-in into new customers (business_development), swapping competitors (gain_market_share) , and adding new customers to the list (increase_sales_volume). I have also added one important milestone that says a lot about how I build customer relationships-Best Supplier among +1000 supplier competition-. This demands careful listening, full commitment, building trust, and reliable delivery.
Career Highlights
External Consultant at 5G Teletronics August 2014 – Present. Miami/Fort Lauderdale
-
Market research and geographical development plan for the Caribbean and Central American Market in the Consumer Electronics market.
-
Supporting commercial development of a telecommunications firm to expand its customer base.
National Sales Director Consumer Electronics at LG Electronics Venezuela Jan 2010 - July 2013
-
Managed a +$100 million/year nationwide sales operation.
-
Increased from 4 to 15 distribution channels boosting sales an average of 28% (2010 - 2012).
-
Positioned LG as #1 in market share in home appliances and #2 in home electronics.
-
Coordinated multi-functional teams (product mgrs, marketing, logistics and sales executives).
Subsidiary Manager Branch Venezuela at Sony Ericsson Nov 2007 - Dec 2009
-
#1 subsidiary among 4 countries in profitability in our region.
-
100% participation (through engagements with CXOs) on seasonal promotions in an operator-driven market (subsidies) ensuring market demand and share.
-
Defined sell-out programs in coordination with relevant operators to manage EOL and avoid liquidation of overstocked inventories.
Regional VP Multimedia, Enterprise & Business Development at Ericsson Oct 2006 - Nov 2007
-
Turnover of over $25 million for the region by recruiting and supporting the team that won and executed the newly developed revenue assurance service in Movistar.
-
Built up and led a cross-functional regional organization (Central American, Caribbean, northern South America) of the newly formed multimedia business unit of Ericsson.
Subsidiary Manager & VP Sales at Ericsson Venezuela Jan 2002 - Dec 2006
-
Won $140+ million contract by orchestrating the team reversing a 4-year sales decline in wireless network and placing our subsidiary as #1 in the region (Central America, Caribbean and Colombia & Ecuador).
-
Expanded customer-base from 1 to 3 operators, reducing company risks by not depending on one single customer’s business.
-
Established the Customer Satisfaction Program, covering all functions of the organization, which resulted in the award of Prize of Excellence for the best supplier the following year.
Prior Experience/Accomplishments (as Key Account Manager-KAM & Business Manager)
-
Achieved one major mobile network contract for over $120 million USD in two years. (KAM for Verizon International at Ericsson 1994-99).
-
Reduced operational costs by 60% by consolidating two separate organizations into one to service the CANTV-VERIZON Group. (KAM for Verizon International at Ericsson 2001-02).
-
Reduced Ericsson exposure by establishing a collection plan negotiated directly with the Caribbean operators. (Regional Business Mgr. at Ericsson Sweden Jan-Dec 2000).
Latest Projects
2010, Opened Daka account, the largest Big Box retailer in Venezuela as a new customer. This customer provided LG Electronics with important sales, growing the account in 2010 from the low million, up to more than 30 million USD in 2012, gaining a share of sales of close to 25% of the retailer's total sales.
2006 Led the team that won a 2-year mobile infrastructure of over + $140 million, replacing existing CDMA vendor with Ericsson
1997 Won a 2-year contract for the first wireless digital network, valuen +$ 120 million in two year
2005 Awarded as the Best Supplier (Prize of Excellence) for CANTV-VERIZON, which recognized the efforts as a partner as an infrastructure supplier and complete service provider
Testimonials
“I've worked with Oscar for several years,he was heading one of our most important suppliers. Oscar is a brilliant manager, very resourceful and customer-oriented. Oscar managed to maintain at its very best the relationship at all levels between both companies in good and in hard times. Oscar is very valuable from the operations level to the commercial level. I would recommend Oscar with no hesitation as a key commercial or strategic asset.”
Ernesto Ramos, Head of Local Delivery North, Caribbean & South America at Ericsson